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Essential Reading

10 Key Trends in Food, Nutrition & Health 2012

The food and beverage industry’s most-used guide to the trends driving the business of food and health. Published each year since 1996, our long-term forecast enables companies to formulate their innovation and strategy plans around our trends analysis – as many, many companies tell us they do...more

Apps and social media strategies in healthy foods and beverages Key lessons and case studies

Social media and apps are the fastest-moving, biggest bandwagon in global marketing and branding – and food and beverage marketers know they’ve got to get to grips with this new technology. But there are still more questions than answers about how best to use social media – and how to avoid the pitfalls...more

Protein power – new foods, new markets Strategies and case studies

Protein, long stuck in a rut as a “body-builder’s” food, is enjoying a new image thanks to new research flagging up its role in weight loss – research that’s moved protein onto the radar screen of the “normal” consumer....more

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