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Books & E-Books

Superfruits are the product of a strategy, not something you find growing on a tree.

Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.

The Food and Health Marketing Handbook

This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning

Reports & Case Studies

Foods and beverages that provide a benefit consumers can actually feel will be best placed to weather the global economic downturn. The importance of “feel the benefit” already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money. Each Key Trend analysis in this report – which has provided the industry’s definitive summary of nutrition business trends since 1995 - is written with recession in mind. In each one we suggest an approach that we believe can contribute to enduring success – or survival – in tough times.

PPT – 160 slides, product illustrations, charts and tables of data PDF – 80 pages, over 50 illustrations and charts, supported with brand sales data

When recession looms it’s more important than ever to get your brands connected to trends that will get consumers’ attention and keep their loyalty.  If you offer them what they believe that they and their kids need most, you’ll be seen as value-for-money – even if your product is sold at a premium price.

PDF – 40 pages, over 30 illustrations and charts, supported with brand sales data

This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.

122 pages, over 60 illustrations and charts, supported with brand sales data

This report sets out the 10 Factors for Success in Energy Drinks - and shows how they can be applied in other beverage categories.

49 pages, over 26 colour illustrations and charts

Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods, provides insights into the strategies of the most outstanding companies in the field of food and health – insights that anyone can apply to their own business.

90 pages, over 40 colour illustrations and charts, supported with brand sales data

Using ten case studies from Europe, the US and Asia Pacific, as well as one global brand, this report sets out the ingredient, marketing and branding strategies which are driving growth in kids’ nutritional dairy. Our case studies include examples of success and failure, creating new brands and reinventing old ones.

77 pages, 42 colour illustrations, 9 charts and tables

This new report reveals the massive opportunities for functional and health-enhancing juices, based on a detailed analysis of successful – and unsuccessful – healthy juice brands..

121 pages, 74 colour illustrations, 15 charts and tables

The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.

PDF – 58 pages, over 35 illustrations and charts, supported with brand sales data

Danone’s Actimel probiotic drinking yoghurt is the world’s biggest immunity brand and one of the world’s biggest and most successful probiotic brands. First launched in Europe in 1994 in innovative 100ml daily-dose bottles, Actimel’s meteoric rise helped create a category which did not previously exist.  At the most conservative estimate, Actimel earned over  €1.4 billion ($1.8 billion) in retail sales last year.

41 pages, 12 colour illustrations, 9 charts and tables

The functional foods market is a highly complex one. Success with a new product or ingredient in this harsh and demanding market is very rare. In fact, failure is far more common than success and most products sell on a niche basis with very, very select few ever graduating into mass market.

56 pages, 13 colour illustrations, 6 charts and tables

Journals

New Nutrition Business (NNB), the longest-established journal on the global food and nutrition business. NNB provides an unrivalled collection of news analysis and case studies from around the world on:

• companies
• brands
• products
• ingredients
• markets
• regulations

Kids Nutrition Report (KNR), a unique international journal focused on the burgeoning worldwide kids' nutritional marketplace. Produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business, KNR addresses every aspect of the challenging domain of kids' nutrition in the 21st century.

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