Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ... As the only company outside Japan specialising in researching, analysing and forecasting the business of food, nutrition and health, Kids Nutrition Report is uniquely placed to give you insight into every category, using our wealth of primary research.
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Books & E-Books |
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Superfruit: new book defines strategy for superfruit success
NEW! Superfruits are the product of a strategy, not something you find growing on a tree. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.
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The Food and Health Marketing Handbook This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning
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Reports & Case Studies |
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Probiotics: Successful Strategies from the Global Marketplace
NEW! This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods. 122 pages, over 60 illustrations and charts, supported with brand sales data
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10 Factors for Success in Energy Drinks – Europe and the U.S.
NEW! This report sets out the 10 Factors for Success in Energy Drinks - and shows how they can be applied in other beverage categories. 49 pages, over 26 colour illustrations and charts
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7 Outstanding Companies in Functional & Health-Enhancing Foods
NEW! Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods, provides insights into the strategies of the most outstanding companies in the field of food and health – insights that anyone can apply to their own business. 90 pages, over 40 colour illustrations and charts, supported with brand sales data
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10 Key Trends in Food, Nutrition & Health 2008
10 Key Trends in Food, Nutrition & Health 2008 is our sought-after annual review of the trends that are defining strategy in food, beverages and health in 2008 and beyond. 117 pages, over 80 colour illustrations, 18 information boxes, 12 tables and charts plus market data
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5 Key Trends in Kids’ Nutrition 2008
Our unique annual review identifies five mega-trends that are shaping the global kids’ nutrition market. 52 pages, 34 colour illustrations, 9 charts and tables
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Coconut Water: The Single-ingredient Sports Recovery Drink
NEW! Products that are “as natural as possible” have the biggest consumer appeal – in every category and in every country. Nowhere is the opportunity for an “all natural” product bigger than in the market for sports recovery drinks. 19 pages, 12 colour illustrations, charts & tables
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Kids' Nutritional Dairy: 10 Key Case Studies
Using ten case studies from Europe, the US and Asia Pacific, as well as one global brand, this report sets out the ingredient, marketing and branding strategies which are driving growth in kids’ nutritional dairy. Our case studies include examples of success and failure, creating new brands and reinventing old ones. 77 pages, 42 colour illustrations, 9 charts and tables
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Functional and Health-Enhancing Juices: 7 Key Trends
This new report reveals the massive opportunities for functional and health-enhancing juices, based on a detailed analysis of successful – and unsuccessful – healthy juice brands.. 121 pages, 74 colour illustrations, 15 charts and tables
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Naturally Healthy Kids' Food: snacks, breakfast and dinner - 15 case studies
Foods and beverages that are “as natural as possible” are leading the way in the fast-growing market for healthy kids’ foods and drinks. Companies are enjoying success from addressing parents’ needs for breakfast products and main meals that have a better nutritional positioning than the established products currently on offer in the mainstream market. 77 pages, 43 colour illustrations, 1 charts and tables
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Danone Actimel: Innovation builds a probiotic mega-brand
Danone’s Actimel probiotic drinking yoghurt is the world’s biggest immunity brand and one of the world’s biggest and most successful probiotic brands. First launched in Europe in 1994 in innovative 100ml daily-dose bottles, Actimel’s meteoric rise helped create a category which did not previously exist. At the most conservative estimate, Actimel earned over €1.4 billion ($1.8 billion) in retail sales last year. 41 pages, 12 colour illustrations, 9 charts and tables
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Failures in Functional Foods:
10 Key Case Studies & 10 Key Lessons
The functional foods market is a highly complex one. Success with a new product or ingredient in this harsh and demanding market is very rare. In fact, failure is far more common than success and most products sell on a niche basis with very, very select few ever graduating into mass market. 56 pages, 13 colour illustrations, 6 charts and tables
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Success and Failures in Functional Water: eleven case studies from Europem The U.S. and Asia
What makes consumers choose functional waters? What are the critical success factors in marketing waters with added health benefits? Why is the category mass-market in Japan but still only niche elsewhere in the world? Why have so few brands been successful? And why have most product launches failed? 53 pages, 35 colour illustrations, 13 charts and tables
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Journals |
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New Nutrition Business
New Nutrition Business (NNB), the longest-established journal on the global food and nutrition business. NNB provides an unrivalled collection of news analysis and case studies from around the world on:
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Kids Nutrition Report
Kids Nutrition Report (KNR), a unique international journal focused on the burgeoning worldwide kids' nutritional marketplace. Produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business, KNR addresses every aspect of the challenging domain of kids' nutrition in the 21st century.
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