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As the only company outside Japan specialising in researching, analysing and forecasting the business of food, nutrition and health, Kids Nutrition Report is uniquely placed to give you insight into every category, using our wealth of primary research.

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Books & E-Books


Superfruit: new book defines strategy for superfruit success

Superfruits are the product of a strategy, not something you find growing on a tree.

Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.

 


 

The Food and Health Marketing Handbook

This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning


Reports & Case Studies


10 Key Trends in Food, Nutrition & Health 2009

Foods and beverages that provide a benefit consumers can actually feel will be best placed to weather the global economic downturn. The importance of “feel the benefit” already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money. Each Key Trend analysis in this report – which has provided the industry’s definitive summary of nutrition business trends since 1995 - is written with recession in mind. In each one we suggest an approach that we believe can contribute to enduring success – or survival – in tough times.

PPT – 160 slides, product illustrations, charts and tables of data PDF – 80 pages, over 50 illustrations and charts, supported with brand sales data



5 Key Trends in Kids’ Nutrition 2009

When recession looms it’s more important than ever to get your brands connected to trends that will get consumers’ attention and keep their loyalty.  If you offer them what they believe that they and their kids need most, you’ll be seen as value-for-money – even if your product is sold at a premium price.

PDF – 40 pages, over 30 illustrations and charts, supported with brand sales data



Probiotics: Successful Strategies from the Global Marketplace

This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.

122 pages, over 60 illustrations and charts, supported with brand sales data



10 Factors for Success in Energy Drinks – Europe and the U.S.

This report sets out the 10 Factors for Success in Energy Drinks - and shows how they can be applied in other beverage categories.

49 pages, over 26 colour illustrations and charts



7 Outstanding Companies in Functional & Health-Enhancing Foods

Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods, provides insights into the strategies of the most outstanding companies in the field of food and health – insights that anyone can apply to their own business.

90 pages, over 40 colour illustrations and charts, supported with brand sales data



Kids' Nutritional Dairy: 10 Key Case Studies

Using ten case studies from Europe, the US and Asia Pacific, as well as one global brand, this report sets out the ingredient, marketing and branding strategies which are driving growth in kids’ nutritional dairy. Our case studies include examples of success and failure, creating new brands and reinventing old ones.

77 pages, 42 colour illustrations, 9 charts and tables



Functional and Health-Enhancing Juices: 7 Key Trends 

This new report reveals the massive opportunities for functional and health-enhancing juices, based on a detailed analysis of successful – and unsuccessful – healthy juice brands..

121 pages, 74 colour illustrations, 15 charts and tables



Healthy snacks and beverages for kids

The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.

PDF – 58 pages, over 35 illustrations and charts, supported with brand sales data



Danone Actimel: Innovation builds a probiotic mega-brand

Danone’s Actimel probiotic drinking yoghurt is the world’s biggest immunity brand and one of the world’s biggest and most successful probiotic brands. First launched in Europe in 1994 in innovative 100ml daily-dose bottles, Actimel’s meteoric rise helped create a category which did not previously exist.  At the most conservative estimate, Actimel earned over  €1.4 billion ($1.8 billion) in retail sales last year.

41 pages, 12 colour illustrations, 9 charts and tables



Failures in Functional Foods: 10 Key Case Studies & 10 Key Lessons

The functional foods market is a highly complex one. Success with a new product or ingredient in this harsh and demanding market is very rare. In fact, failure is far more common than success and most products sell on a niche basis with very, very select few ever graduating into mass market.

56 pages, 13 colour illustrations, 6 charts and tables


Journals

New Nutrition Business

New Nutrition Business (NNB), the longest-established journal on the global food and nutrition business. NNB provides an unrivalled collection of news analysis and case studies from around the world on:

  • companies
  • brands
  • products
  • ingredients
  • markets
  • regulations

Kids Nutrition Report

Kids Nutrition Report (KNR), a unique international journal focused on the burgeoning worldwide kids' nutritional marketplace. Produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business, KNR addresses every aspect of the challenging domain of kids' nutrition in the 21st century.


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 Essential Reading

10 Key Trends in Food, Nutrition and Health 2010

Each year since 1995, industry expert Julian Mellentin has forecast and analysed the key trends in the business of food, nutrition and health. Independent and opinionated, each of his ten trends includes a short bullet-point summary of the trend and a summary of the key factors that contribute to enduring success. The trends, based on 350-plus interviews with industry executives and illustrated with supermarket sales data, show how brands around the world are already profiting from them ...more


Marketing Kids’ Healthy Beverages: Ten key case studies

In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations ...more


Failures in Functional Foods & Beverages: And what they reveal about success

The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure!..more


Wennström’s Four Factors of Success A simple tool to innovate healthy brands

Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print...more

To see our complete list of Reports & Case Studies

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