This month's articles

Indian debut for Unilever’s Amaze Brainfood

May/June 2008 Unilever is rolling out its Amaze kids “brainfood” range in India, following what is reportedly a successful first year of sales in Turkey, where the brand debuted last year.

Müller hopes Little Stars will shine brighter

May/June 2008Müller has given its Little Stars range a £6 million ($11.8 million/€7.5 million) revamp as part of a bid to claim a bigger share of the UK’s market for kids’ chilled yoghurts and desserts.

Call to ban marketing to ‘junk food generation’

May/June 2008 – Marketing of junk food to children should be banned outright in a bid to curb obesity levels among youngsters, according to two global campaign groups.

Fruit66 en route to firm place in school lunch market

May/June 2008 – When William C. Hargis launched Fruit66, the single servings of carbonated fruit juices were not an original kind of product; others had pioneered the segment.

First Juice takes confident first steps

May/June 2008 David Glasser, CEO and founder of First Juice, is determined to change the way future generations make food and beverage choices for their young children.

From Squapples to Piwi – baby food gets fresh

May/June 2008 Theresa Kiene can hear the thunderous footsteps of the baby-food giants getting closer and closer to the niche that she is helping create in the U.S. market: organic fresh foods for infants.

The three dominant benefit platforms for kids’ nutrition

May/June 2008The benefits of “free-from bad ingredients” and “brainfood” look set to join “immunity” as the key benefits that motivate parents when shopping for products suitable for their children:

Can functional candy close the credibility gap?

May/June 2008 When the German candy manufacturer Mederer introduced its better-for-you confectionery range at the international confectionery fair in Cologne in January, it raised eyebrows across the industry.

Character cull gives 4 Kids healthier image

May/June 2008 UK food giant Premier Foods has given its £3 million ($5.9 million/€3.8 million) Crosse & Blackwell children’s character pasta range a new look that places greater emphasis on the nutritional content of the products and less on the licences.

Healthy stealthy turkey

May/June 2008 – Bernard Matthews, the UK-based turkey meat supplier, is introducing fortified cooked and sliced meat into the kids’ lunchbox sector in a bid to provide what it describes as “stealth health”.

Omega-3 in pregnancy boosts infant development

May/June 2008 – Omega-3 intake during the last months of pregnancy boosts an infant’s sensory, cognitive, and motor development, says a study supervised by Université Laval researchers Gina Muckle and Éric Dewailly.

Fatty acids linked to birth weight

May/June 2008 – Researchers from the Netherlands have found that an adverse maternal fatty acid profile early in pregnancy is associated with reduced fetal growth.

Effects of a-lactalbumin–enriched formula on infant nutrition

May/June 2008 – Formula-fed infants have growth and plasma amino acid patterns different from those of breastfed infants.

Stronger focus on child health could prevent heart disease

May/June 2008 – Researchers have found evidence suggesting that small size at birth and excessive weight gain during adolescence and young adulthood may lead to low grade inflammation, which, in turn, is associated with an increased risk of developing heart disease.

Changing school environment curbs weight gain

May/June 2008 – Small changes in schools lead to big results when it comes to preventing childhood obesity, according to a new study.

Extra Vitamin D for high risk groups warranted

May/June 2008 – In a definitive critical review, scientists at Children’s Hospital & Research Center Oakland in America have found that there is ample biological evidence to suggest an important role for vitamin D in brain development and function, and that supplementation for groups chronically low in vitamin D is warranted.

Soy foods in puberty may protect against breast cancer

May/June 2008 –Evidence is growing from animal and human studies that genistein, a potent chemical found in soy, protects against development of breast cancer.

Long-chain PUFAs alter immune phenotypes

May/June 2008 – When children aged five- to seven-years-old were given supplements containing arachidonic acid (AA) and docosahexaenoic acid (DHA), scientists found alterations in cell phenotypes.

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Last month's articles

US kids & teens swept up in energy drinks’ tide

March/April 2008 Energy drinks are overwhelming the US kids’ beverage market and strangling growth in the juice, dairy, and even carbonated drinks categories.

Rocks Organic offers kids the power of superfruits

March/April 2008 UK organic cordial and squash producer Rocks Organic has launched a superfruits squash in a bid to attract health-focused parents to the brand.

Ella’s Kitchen creates recipe for success in healthy kids’ food

March/April 2008Four years ago Paul Lindley gave up his job as deputy managing director of Nickelodeon UK, the kids’ TV channel and determined to make his mark on the nation’s food industry.

The new kids on the kids’ block

March/April 2008– At the heart of the burgeoning UK’s kids’ nutritional marketplace is the growing concern about the diets and health of the nation’s children.

Cravendale Half Pint reaps full rewards

March/April 2008 Scandinavian dairy Arla Foods is reaping the rewards of relaunching its Cravendale flavoured milk line in the UK with a new positioning more focused on appealing to kids. Arla withdrew Cravendale Hint Of flavoured milk from the market last year and replaced it in November with Cravendale Half Pint. Richard Clarke reports.

Walk like an entrepreneur if you want to succeed like one

March/April 2008 – Any company that is trying to work out how to innovate in the area of kids’ nutrition can find much to think about in our case study of Ella’s Kitchen (see page 7).

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Kids Smart: An own-label range embracing premium prices

March/April 2008Morrisons, the UK supermarket chain, has launched a line of food and drink products specifically designed for kids aged between five and 10 years old.

UK adopts holistic approach to reverse obesity tide

March/April 2008 – In late January the UK government announced the publication of a new £372 million ($732 million/€493 million) cross-government strategy “to help everyone lead healthier lives”.

EFSA takes wind out of Southampton study’s sails

March/April 2008 – In the September/October 2007 Kids Nutrition Report we analysed the storm of media interest generated by the results of a study carried out by researchers at Southampton University which suggested that consumption of mixes of certain artificial food colours together with the preservative sodium benzoate could be linked to an adverse effect on children’s behaviour.

Kids silenced in omega-3 egg advert crackdown

March/April 2008 –A UK egg producer has been forced to re-record the soundtrack of a television advert because it featured children singing about omega-3.

Infant formula makers win moratorium

March/April 2008Infant formula suppliers in England and Wales have won a legal fight to stop the government introducing strict new European labelling restrictions two years early.

First food sets up baby’s brain

March/April 2008 – A UK study is the first to show that the diet of premature babies (10% of all births in the UK) has a clear influence on brain development as well as IQ.

ADHD teens have different fatty acids

March/April 2008 – A small study of 11 teens with ADHD suggests that adolescents with the condition continue to display the abnormal essential fatty acid profiles that are often seen in younger children and which are distinctly different from normal controls of similar age.

TV food ads influence kids’ food choices

March/April 2008 – Normal-weight children who watch TV food adverts develop an increased preference for branded food items – a preference that matches that of overweight and obese kids.

Cutting salt could curb kids’ appetite for soft drinks

March/April 2008 –If the salt intake of UK kids was halved, they would drink two fewer soft drinks a week – thus reducing their risk of childhood obesity, suggests research from the University of London in the UK.

Spanish language TV ads fuelling
childhood obesity, says study

March/April 2008 – Spanish-language television in the US is bombarding children with so many fast-food commercials that it may be fuelling the rising obesity epidemic among Latino youth, according to research led by paediatricians from the Johns Hopkins Children’s Center.

Teens who eat breakfast eat healthier

March/April 2008 – Teens who eat breakfast daily tend to eat healthier and be more physically active than their breakfast-skipping peers, suggest results from the University of Minnesota School of Public Health Project Eating Among Teens (EAT).

More DHA needed in third trimester, says study

March/April 2008 – Scientists studying Inuit infants in Quebec, Canada have found that higher cord DHA concentrations are associated with more optimal visual, cognitive, and motor development at six and 11 months of age(1).

Earlier nutrition support best for at-risk children

March/April 2008 – A study published in The Lancet and part of the journal’s ongoing focus on maternal and child nutrition, shows more benefit from reaching all at-risk children under age 2 with nutrition, versus starting assistance among the malnourished up to age 5.

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