This month's articles
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 January/February 2010 – Immunity – in the sense of better defences against colds and infections – is something that everyone wants. For parents of young children, it is the benefit that is most important.
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 January/February 2010 –Once it seemed to be the cleverest and most health-oriented beverage company in Europe. But sales have plunged by 34% over the last two years and Innocent – a company which has made the five-a-day message the central plank of its strategy – is hoping that a focus on new products and the kids’ nutrition market will turn round its fortunes.
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January/February 2010 – A frozen treat which provides almost a whole serving of fruit is the latest offering from Del Monte. It’s one part of a product development effort that aims to give a boost to packaged produce. By Dale Buss. |
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January/February 2010 – Coca Cola incubator unit BYB Brands plans a roll out of a kids’ flavoured drink with lower calories and vitamin C. The brand may just have the right attributes at the right time as the category shifts away from an era of carbonated beverages to those with more value and function, yet still fun and desirable for kids, who are driving more beverage buying decisions. Karen Raterman reports. |
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January/February 2010 –
A start-up snacking business is using what it believes is a new baking method to create fruit and grain-based snacks with better taste, texture and health benefits. By Richard Clarke. |
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January/February 2010 –
Stricter regulation about what foods and drinks can be sold to children can present opportunities for innovations as well as challenges. Faced with new and stricter nutrient-based controls on what can be sold in UK schools, a small drinks maker has taken an innovation-led approach and created a cola that is the first and only one to be approved for sale in schools – putting it well-ahead of Pepsi and Coke. By Richard Clarke. |
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 January/February 2010 – Recent supermarket sales data validates some of the opinions we have expressed over the years in KNR about effective market strategy and successful innovation.
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 September/October 2009 – Not since Yoplait launched Go-Gurt tubes a decade ago has there been a significant packaging innovation in the US yoghurt business. But now, new Crush Cups – “crushable” cups, based on a technology developed in New Zealand – already account for about 20% of sales for Dannon’s Danimals brand, from a standing start, after less than a year in the market.
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 September/October 2009 –Taking Elmo, Big Bird and their friends from the beloved four-decades-old Sesame Street educational television programme to the supermarket aisles appears to be a success, with major kids’ brands including Hain Celestial extending their agreements with Sesame Workshop. Sesame has big plans for expanding its brand presence in supermarkets, but keeping the trust of parents and caregivers means treading carefully. By Dale Buss.
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 September/October 2009 – Efforts to slow the decline in Americans’ milk consumption – such as Milk Media’s decade-long promotions of milk in schools – are now focusing on children. Adults may have largely given up on milk, but with renewed interest in the bone health benefits of milk for children and teens, promoters of milk have turned to character marketing and new packaging to hold kids’ attention. By Dale Buss.
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 September/October 2009 – With a real innovation – French fries filled with nutritious “hidden” vegetables that keep kids and their mothers happy – under her belt, and a fast-growing business, Jill Litwin nevertheless realizes that she has to keep ahead of the game. Making more of the “free-from” attributes of her products is one way she is doing that. By Dale Buss. |
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 September/October 2009 –
Tighter budgets are pushing US schools back to less nutritious vending machine options, putting a damper on optimistic expectations for healthy vending. But start-up YoNaturals is facing down the challenges, and could soon benefit from new legislation to toughen up vending machine standards. By Dale Buss.
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 September/October 2009 –
The latest in PepsiCo UK’s moves towards healthier fare – following its slashing of fat and salt levels in its Walkers crisps, for example – is a new range of lunchbox snacks for young children and, of course, their parents, who must find ever more creative ways of keeping their kids fed at school as guidelines on packed lunches get tougher. PepsiCo believes its bites, sticks and squeezables deliver on both the nutrition credentials parents look for and the good taste kids demand. By Richard Clarke.
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 September/October 2009 – Quaker Oats is aiming to tap into the growing market for children’s breakfast cereal with a single-serve smooth porridge – a move that pitches it against category stalwart Ready Brek. Far more directly engaging to children than Ready Brek thanks to its cute name and on-pack animal characters, Paw Ridge looks like serious competition – but could its price, at three-times that of Ready Brek, count against it? By Richard Clarke.
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September/October 2009 –Children as young as 12 who are obese or overweight already display nearly all the components of metabolic syndrome, according to a new study (1). |
September/October 2009 – The number of young people in the UK receiving prescriptions for anti-obesity drugs – drugs that are not licensed for use under the age of 18 – has increased 15-fold since 1999. |
September/October 2009 –American local, state, and federal governments, businesses, and community leaders need to promote family mealtimes as a matter of public policy, says a new report. |
September/October 2009 – Vitamin D deficiency is common among US children and is associated with adverse cardiovascular risks, a study of nationwide data has found(1). |
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