Superfruit: new book defines strategy for superfruit success
NEW!
Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ...more
Ten Key Trends in Food, Nutrition & Health 2008
10 Key Trends in Food, Nutrition & Health 2008 is our sought-after annual review of the trends that are defining strategy in food, beverages and health in 2008 and beyond....more
5 Key Trends in Kids’ Nutrition 2008
Our unique annual review identifies five mega-trends that are shaping the global kids’ nutrition market....more
Kids' Nutritional Dairy: 10 Key Case Studies
Dairy is the most dynamic category in the business of kids’ nutrition worldwide ...more
Failures in Functional Foods
Success with a new product or ingredient in this harsh and demanding market is very rare...more
Naturally Healthy Kids’ Food: Snacks, Breakfast and Dinner
Foods and beverages that are “as natural as possible”
are leading the way in the fast-growing market for healthy kids’
foods and drinks...more
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Editorial
Brands matter most
Creating new brands that appeal to children and have good health credentials is proving just as tough today as it was three years ago, when the first issue of Kids Nutrition Report was published. Interestingly, evidence is emerging that – although adults prefer to buy healthy and functional products sold under brands that have strong health credentials, kids prefer to get healthy products from brands they know and trust – whether it’s Snickers or McDonald's. ...more
Superfruits are the product of a strategy, not something you find growing on a tree.
Superfruits are revolutionising the way consumers relate to fruit and fruit-based products. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success. ...