Our annual forecast of the most important trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations......more

From Brazil to America to Europe: coconut water is the fastest-growing new category, with retail sales above $450 million (€327.5 million), thanks to its isotonic, hypo-allergenic and all-natural benefits. Using new processing technologies and new brands, start-ups in Germany, the US and elsewhere are growing coconut water sales and getting premium prices...more

Innocent Drinks rocketed from start-up to over $200 million in sales within eight years. But between 2007 and 2009 its sales plunged by 29% and prices were slashed...more

In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations ...more

80% of new healthy food and beverages fail. Few ingredients make it beyond a niche. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure!......more

20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports, protein boosting, digestive health, weight management and heart health. Each one gives our usual independent and opinionated analysis and addresses packaging, choice of ingredients, nutrition profiles, marketing communications and pricing strategies...more