The strategies and success factors we identified in the 1990s have become the benchmarks for strategy development and brand positioning in the worldwide nutrition business.

We work with companies all around the world, from the United States to Australia and from Sweden to South Africa.

New Nutrition Business is headed by executive director Julian Mellentin, one of the world’s very few global specialists in the business of food, nutrition and health.

He is the editor-in-chief of Kids Nutrition Report and New Nutrition Business , the only industry journal in the world on the rapidly developing kids’ nutritional marketplace.

Julian is co-author of both The Functional Foods Revolution: Healthy people, healthy profits?, the first-ever book on the business of functional foods, now translated into Japanese, and Commercialising Innovation: The Food & Health Marketing Handbook.

He is frequently interviewed by the world’s media. Examples include:

               • Wall Street Journal – about flotation of a Norwegian biotech company
               • The Economist – interviewed about functional foods
               • Australian Broadcasting Corporation – for a programme about functional foods
               • BBC World Service – about retailer Iceland’s move into organic foods
               • The Economist – about Unilever’s takeover of Slim-Fast

Julian Mellentin is also a sought-after speaker both for industry conferences and private company briefings.

Consultancy services

Our exclusive focus on the business of food, nutrition and health and our unrivalled knowledge of our sector globally means that we are uniquely positioned to add significant value through a range of services including:

Strategy consulting: strategic guidance and strategy reviews that allow you to define and analyse your strategic choices.

Specific executive workshops: insight into the creation of strategic advantages for your business.

Brand development and positioning: market and strategic analyses to ensure your brand propositions make sense.

Market overviews and research: enabling companies to identify and validate opportunities.

Case studies: analyses of particular brands and what key lessons can be applied in your business.

New Nutrition Business - Crown House, 72 Hammersmith Road, London W148TH, UK

Ph. + 44(0)20 7617 7032 Fax: + 44(0)20 7900 1937 or +44(0)87 1247 5832 Email info@new-nutrition.com