Superfruit: Eight Key Case Studies in Marketing Healthy Fruit
Available in PDF ONLY - $100 / €75/
£50 / A$120 / NZ$135 / C$110 / ¥13,000
 |
Is fruit the future of functional foods? More than
any other type of food, fruit benefits from having a healthy
halo, a halo that’s being constantly burnished by
a steady stream of news about fruit’s intrinsic
health benefits.
In this case study we examine market strategies
and communications strategies for fruit using four “whole
fruit” strategy case studies: |
| 1. |
Pomegranate: branding know-how creates a healthy
wonder-fruit |
| 2. |
Blueberries: boom times |
| 3. |
Cranberries: the original functional food |
| 4. |
Acai: high energy push |
Four fruit beverage case studies |
| 1. |
Unilever’s Knorr Vie daily-dose |
| 2. |
Pomegreat |
| 3. |
Innocent Drinks |
| 4. |
Wild About Fruit |
As with all our case studies, this to-the-point 52
page analysis has been written based on in-depth interviews
with companies concerned to provide you with:
• Companies’ own views on the what aspects
of their strategies have worked and why
• Information on branding, marketing and pricing
strategies
• Understanding of product formats
• Colour illustrations of products |
|
| 
Available
in pdf only
52
pages
|
| ORDERING
INFORMATION |
Available in PDF ONLY - $100 / €75/
£50 / A$120 / NZ$135 / C$110 / JPY13,000
Ordering is easy:
email miranda.mills@new-nutrition.com
Or download an orderform below:
- Click
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