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New and fully updated - In response to the success of Ten Key Trends for 2005. If you would like to be notified when this publication is available to purchase please email miranda.mills@new-nutrition.com and add the subject line 'TKT for 2006 Notify'

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Five Key Trends in Kids Nutrition 2006

Two of the biggest strategic issues for the food and beverage industry, worldwide, are:
• The problem of rising rates of obesity and overweight among children.
• The still-untapped opportunity for the food industry to develop and market healthy kid-specific products that deliver real benefits.

SUPERFRUIT:

Eight
Key Case Studies in
Marketing Healthy Fruit

Is fruit the future of functional foods? More than any other type of food, fruit benefits from having a healthy halo, a halo that’s being constantly burnished by a steady stream of news about fruit’s intrinsic health benefits.

NUTRITION FOR
MOTHERS:

Five case studies
in marketing foods for pregnant
and nursing women

We are what we eat – and we are what our mothers ate when they were pregnant. And the effects of a mother’s diet and health while pregnant could shape their children’s health status for life. Nutrition science is providing more and more insights into the importance of good maternal nutrition, leading more and more companies to develop products designed specifically for the needs of pregnant and lactating women.

The Food and Health Marketing Handbook

This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning

Ten Key Trends for 2005

A tipping point for health and a
turning point for functional foods

It is possible to look back on 2004 as a year that was a turning point in the business of food, nutrition and health. It was the year in which health and nutrition became firmly established as factors that every company must take into consideration and a year in which it at last became apparent that the term "functional foods" could no-longer be used to describe

Milk to help you sleep

All-natural high-melatonin milk: a profitable opportunity

The recent launch of the UK’s second “night time milk” brand – selling at a 150% price premium to regular milk - shows the potential for this new niche that makes the most of one of milk’s intrinsic health benefits.

New Nutrition Business

Kids Nutrition Report

The newly established journal on the business of food, nutrition and health with a focus on Kids.

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The Functional Foods Revolution: Healthy People, Healthy Profits?

A unique book explaining functional foods and nutraceuticals including: nutrition research, health claims, regulation, business strategy, companies, products, brands, consumers and diet and introducing a radical new business model for success.

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