Nutrition for Mothers: Five Case Studies in marketing foods for pregnant and nursing women
Available
in PDF ONLY - $95 / €85/ £50 / A$125 / NZ$150 / C$110 / ¥11,000
35 pages, 12 colour illustrations, 2 charts and tables
 |
We are what we eat – and we are what our mothers
ate when they were pregnant. And the effects of a mother’s
diet and health while pregnant could shape their children’s
health status for life. Nutrition science is providing
more and more insights into the importance of good maternal
nutrition, leading more and more companies to develop
products designed specifically for the needs of pregnant
and lactating women.
In this case study we examine five different
examples of products targeting this nutritional need and
the different approaches companies have taken. As with
all our case studies, this to-the-point 30 page analysis
has been written based on in-depth interviews with the
companies concerned to provide you with: |
- Companies’ own views on the key
nutritional aspects of pregnancy that they have chosen
to target and why |
- Information on branding and marketing strategies |
- Understanding of product formats and ingredients
chosen |
- Colour illustrations of products |
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| 
Available
in pdf only
30
pages
|
| ORDERING
INFORMATION |
Available
in PDF ONLY- $95 / €85/ £50 / A$125 / NZ$150 / C$110 / JPY11,000
Ordering is easy:
email miranda.mills@new-nutrition.com
Or download an orderform below:
- Click
here to download the ORDER FORM in Adobe PDF format - Print directly or save to your computer (If you do not
have Adobe Acrobat Reader you can download this for free from
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Once
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these procedures please email: miranda.mills@new-nutrition.com |
