Functional and Health-Enhancing Juices: 7 Key Trends

Available in PDF ONLY - £190/$295/€200/C$295/A$345/NZ$395/¥23000

121 pages, 74 colour illustrations, 15 charts and tables

If you want to know which trends and strategies will lead you into failed product launches, weak sales, poor profits …

And which ones will reduce your risk and enable you – even if you’re the smallest company – to direct your marketing and product development efforts in the most effective way…

Then this unique report is the one you should read.

Supported with concrete examples from a detailed examination of pricing and packaging strategies for brands in Europe, the US and Japan and reviewing their marketing communications and advertising, their choice of ingredients and health benefits, we provide you with a wealth of insights into the functional and health-enhancing juice business, such as:

how digestive health is fast-emerging, behind superfruits, as the single most-promising trend for the juice industry – and how two companies have quietly built digestive brands with over $50 million in annual sales
why juices with added ingredients for heart health don’t sell on either side of the Atlantic – but ones with a heart health benefit intrinsic to the fruit are blockbuster successes
why and how the most successful brands also earn super-premium prices
and why the areas of beauty, energy and weight management all have the potential for profitable growth.

Functional and Health-Enhancing Juices: 7 Key Trends shows what works and what doesn’t using sixteen detailed case studies of success and failure, tables of market data, marketing materials and comparative pricing charts and close-up product illustrations (see the contents page).

To view a summary of topics covered in the case studies in this report (click here)

The 7 Key Trends are:

Beauty, weight-loss and energy – three untapped opportunities
Packing innovation earns premium prices
Naturally healthy fruit earns premium prices
Superfruit earns premium prices
Heart health in the U.S. and U.K. – How "naturally healthy" triumphs over added science
Digestive health – fibre and probiotics – the future for fruit juice?
Free-from and natural lead the way in kids’ fruit juices

As the only company in the world dedicated solely to analysing the global nutrition business – and we’ve been doing nothing else since 1995 – our trends analysis will give you practical insights for creating success – and for reducing the risk of failure – that are second-to-none.

121 pages, 74 colour illustrations, 15 charts and tables

Available in PDF only

Publication Date: 17th August 2007

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Available in PDF ONLY - €200/$295/£190/C$295/A$345/NZ$395/¥23000

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