Five Key Trends in Kids Nutrition 2006
Available in PDF ONLY
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• The problem of rising rates of obesity and overweight
among children; Using real case studies from Europe and the US, and illustrated with an abundance of graphs, charts and full-colour product illustrations, we set out in a practical way the five key trends that will have the most impact in driving change and accelerating growth in the market for children’s nutritional products and the strategies that companies can adopt to respond successfully to them. Authored by Julian Mellentin - an acknowledged international expert on the business of food, nutrition and health - the insights have been derived from almost two years of dedicated research in the area. Many of which derive from our work on our journal, Kids' Nutrition Report - the only industry publication dedicated to this important area. Others have been gained from work with our clients around the world. These trends hold true, not only for the year ahead - but will continue to resonate for many years to come. As the only research company in the world with a specific focus on kids' nutrition, we believe that we are better placed than anyone else to have an accurate view of what the key trends are and how companies can best profit from them. A fundamental industry shift to put kids' health at the heart of business is not a theoretical dream – we demonstrate that this is exactly what an increasing number of companies are doing, and doing successfully. Those that don’t run with this trend now, will only find themselves forced into it by competitive forces and/or regulation within the coming years. |
Two
of the biggest strategic issues for the food and beverage industry,
worldwide, are:|
Available in pdf only 41 pages |
About the AuthorJulian Mellentin is one of the world’s very few global specialists in the business of food, nutrition and health. He is director of The Centre for Food & Health Studies, a company that has provided research, analysis and forecasting of the global nutrition business since 1995. The company is based in London and has offices in the U.S. and New Zealand. Julian is co-author of Functional Foods Revolution, Healthy People, Healthy Profits? the first-ever book on the business of functional foods, now translated into Japanese. He is co-author with Peter Wennström of Commercialising Innovation: The Food & Health Marketing Handbook, which will be going into a 2nd edition in 2006. Julian is Editor of New Nutrition Business, the long-established international journal on the global nutrition business (www.new-nutrition.com) and Kids Nutrition Report (www.kidsnutritionreport.com) the first international journal focusing exclusively on children's food, nutrition and health Much in demand as a speaker on functional foods, nutraceuticals and innovation in nutrition and health, Julian also provides businesses worldwide with strategic consultancy on the commercialisation of nutrition science and the development of nutritional brands. Julian obtained his undergraduate degree at The Queen’s College, Oxford, UK, and his MBA at Manchester Business School and spent most of his working career in Europe marketing branded products. julian.mellentin@new-nutrition.com |
| ORDERING INFORMATION |
Available in PDF ONLYPRICE WAS- $195 / €165/ £100 / A$250 / NZ$290 / C$220 / JPY25,000PRICE NOW- $95 / €85/ £50 / A$125 / NZ$150 / C$110 / JPY11,000Ordering is easy: email miranda.mills@new-nutrition.com Or download an order form below:
Please complete the form, and either fax it, or mail it to the address shown on the form. Once your order is received you will be sent the pdf via email. Please make sure your mail-box can accept large files. If you have any difficulties with these procedures, please email: Miranda.Mills@new-nutrition.com |