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10 Key Trends in Food, Nutrition & Health 2009How to succeed in recessionary times
About this report
Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “This year is different,” he says. “The effect of a slowdown will be to reinforce the core trends and sweep away the fads.” “In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,” says Mellentin. The importance of “feel the benefit” already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money. Each trend analysis in this report is written with recession in mind and in each Key Trend we suggest an approach that we believe can contribute to enduring success – or survival – in tough times. “Products that lack a quick and easy-to-feel effect could be in trouble,” Mellentin observes.
Mellentin’s 10 Key Trends for 2009 are:
This year the report also includes 5 Micro-Trends. These are:
10 reasons to buy:
About the authorJulian Mellentin is one of the world's few international specialists in the business of food, nutrition and health. Julian is the owner and editor of New Nutrition Business, the leading source of industry and market analysis, which has focused solely on researching and forecasting the nutrition business since 1995. He is also co-author of The Functional Foods Revolution: Healthy people, healthy profits?, the first-ever book on the business of functional foods, now translated into Japanese, and with Peter Wennström of Commercialising Innovation: The Food & Health Marketing Handbook. How to orderInsights don’t have to cost a fortune – our expertise means that, unlike anyone else, we can keep them affordable:
Insights don’t have to cost a fortuneExpertise in the business of food, nutrition and health since 1995 |
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PPT – 160 slides, product illustrations, charts and tables of data 
PDF – 80 pages, over 60 illustrations and charts,
supported with brand sales data
Functional foods and beverages that provide a benefit consumers can actually feel will be best placed to weather the global economic downturn, according to 10 Key Trends in Food, Nutrition & Health 2009.