Ten Key Trends in Food, Nutrition & Health 2008 Available in PDF ONLY - £160/$295/€200/C$295/A$345/NZ$395/¥33000 97 pages, 50 product illustrations, charts and tables of data 10 Key Trends in Food, Nutrition & Health 2008, authored by Julian Mellentin, is the sought-after annual review of the trends that are defining strategy in food, beverages and health. We focus on long-term trends, not fads, each one illustrated with examples of how brands around the world are already capitalising on the trends, supported by detailed case studies and supermarket sales data, taken from the 350-plus interviews we conduct with industry executives each year. 10 Key Trends 2008 shows:
Mellentin’s 10 Key Trends for 2008 are: 
Key Trend 1: Digestive Health – a wellness issue and the biggest opportunity Key Trend 2: Fruit and superfruit – the future of food and health Key Trend 3: The marketing power of “naturally healthy” Key Trend 4: Beauty foods – the newest niche Key Trend 5: Weight management more about maintaining than losing Key Trend 6: Mood food feels its way Key Trend 7: A tipping point for the premiumisation of health Key Trend 8: Healthy snacking for the “me” generation Key Trend 9: Kid’s nutrition – connecting to multiple trends is crucial Key Trend 10: Are antioxidants the new probiotics? The trends are illustrated with a wealth of data and examples, including the following detailed case studies:
As the only company in the world dedicated to researching the business of food and health we are uniquely able to deliver a wealth of insights and opinions. Plus, our own background in marketing and product development means that we set out the trends in a way that enables companies to connect them to their own strategies. Insights don’t have to cost a fortune. Our expertise means that, unlike anyone else, we can keep them affordable with a price of just $295/€200/£145. The combination of practical insights at an affordable price means that hundreds of companies large and small, in over 40 countries, buy Ten Key Trends every year. “I first bought New Nutrition Business’s 10 Key Trends in 2005. It is a constant companion, it provides clear pointers to the future and I use it in all my business planning with food companies. I enjoy New Nutrition Business’s proactive approach to the market – they were the first to make the food and health link so emphatically.” David Irving, Businessman and Academic, ex-CEO Heinz Wattie Australasia
Julian Mellentin is co-author of both The Functional Foods Revolution: Healthy people, healthy profits?, the first-ever book on the business of functional foods, now translated into Japanese, and Commercialising Innovation: The Food & Health Marketing Handbook.
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Available in PDF ONLY - £160/$295/€200/C$295/A$345/NZ$395/¥33000 Ordering is easy:
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